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Advertising
169
Werbung
169
Consumer behaviour
44
Konsumentenverhalten
44
Advertising effects
22
Werbewirkung
22
Brand management
21
Markenführung
21
Artificial intelligence
13
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13
Künstliche Intelligenz
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Markenartikel
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Asia
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Asien
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Bibliometrics
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Bibliometrie
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178
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178
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Eisend, Martin
9
Huh, Jisu
7
Lou, Chen
5
Rodgers, Shelly
5
Septianto, Felix
5
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Matthes, Jörg
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Thomas, Veronica L.
3
Berlo, Zeph M. C. van
2
Bernritter, Stefan F.
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Fowler, Kendra
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hudders, Liselot
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Nelson, Michelle R.
2
Pelsmacker, Patrick de
2
Perkins, Andrew
2
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Journal of advertising
SpringerLink / Bücher
1,508
Journal of business research : JBR
754
The journal of brand management : an international journal
568
The journal of product & brand management
388
Journal of retailing and consumer services
339
Springer eBook Collection
337
Gabler Edition Wissenschaft
326
Springer eBook Collection / Business and Economics
322
Journal of advertising research
279
Research
263
International journal of advertising : the review of marketing communications
246
Journal of marketing communications
230
International journal of advertising : the quarterly review of marketing communications
215
Europäische Hochschulschriften / 5
209
European journal of marketing : EJM
190
Lehrbuch
183
Journal of advertising : official publication of the American Academy of Advertising
178
Psychology & marketing
160
Journal of marketing
156
Industrial marketing management : the international journal for industrial and high-tech firms
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
143
Journal of promotion management : JPM
143
Journal of promotion management : innovations in planning and applied research
125
Journal of marketing management : MM
123
Asia Pacific journal of marketing and logistics
122
International journal of hospitality management
118
Journal of marketing research : JMR
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
Marketing intelligence & planning
117
International journal of internet marketing and advertising : IJIMA
115
Journal of strategic marketing
114
essentials
108
Innovatives Markenmanagement
104
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Marketing letters : a journal of research in marketing
102
Gabler Research
100
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
100
NBER working paper series
95
Journal of the Academy of Marketing Science
94
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ECONIS (ZBW)
178
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1
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178
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1
Brands expressing compassion and care through
advertising
Ertimur, Burçak
;
Coskuner-Balli, Gokcen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10012607892
Saved in:
2
Branding rhetoric in times of a global pandemic : a text-mining analysis
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 240-252
Persistent link: https://www.econbiz.de/10012607893
Saved in:
3
Advertising
during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather
;
Kim, Eunjin
;
Sun, Yuan
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
Saved in:
4
Promoting mask-wearing in COVID-19 brand communications : effects of gain-loss frames, self- or other-interest appeals, and perceived risks
Jiang, Mengtian
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 271-279
Persistent link: https://www.econbiz.de/10012607898
Saved in:
5
Measuring the role of uniqueness and consistency to develop effective
advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
6
Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Kim, Jaisang
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
Saved in:
7
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
8
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui
;
Park, Kunwoo
;
Kim, Su Jung
;
Joo, Jungseock
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
Saved in:
9
Branding co-creation with consumer-generated
advertising
: effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
10
Dynamic luxury
advertising
: using lifestyle versus functional advertisements in different purchase stages
Ma, Jingjing
;
Mo, Zichuan
;
Zhao, Yuanjie
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10014233723
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