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Gender roles
Eisend, Martin - In: Journal of advertising 48 (2019) 1, pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
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Older people in advertising
Eisend, Martin - In: Journal of advertising 51 (2022) 3, pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
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A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
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Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin; Hermann, Erik - In: Journal of advertising 48 (2019) 4, pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
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Ethnic minorities in advertising
Rößner, Anna; Eisend, Martin - In: Journal of advertising 52 (2023) 5, pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
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A meta-analysis of the effects of disclosing sponsored content
Eisend, Martin; Reijmersdal, Eva A. van; Boerman, Sophie C. - In: Journal of advertising 49 (2020) 3, pp. 344-366
Persistent link: https://www.econbiz.de/10012260493
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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Eisend, … - In: Journal of advertising 50 (2021) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
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Breaking gender binaries
Eisend, Martin; Rößner, Anna - In: Journal of advertising 51 (2022) 5, pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
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Changes in definitions and operationalizations in advertising research-justified or not?
Bergkvist, Lars; Eisend, Martin - In: Journal of advertising 52 (2023) 3, pp. 468-476
Persistent link: https://www.econbiz.de/10014305468