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Advertising
185
Werbung
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Consumer behaviour
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Advertising effects
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
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3
Kim, Su Jung
3
Lee, Wei-Na
3
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3
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3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
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Feng, Yang
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Glaser, Matthias
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Grewal, Dhruv
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Kwak, Hyokjin
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Laczniak, Russell N.
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Journal of advertising
Tourism management : research, policies, practice
1,489
International journal of hospitality management
1,130
Tourism economics : the business and finance of tourism and recreation
1,076
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
778
Tourism management perspectives : TMP
663
International journal of contemporary hospitality management
523
Journal of travel and tourism marketing
511
Journal of business research : JBR
499
Tourism analysis : an interdisciplinary tourism & hospitality journal
456
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
334
Tourism planning & development
296
Journal of hospitality marketing & management
290
International Journal of Contemporary Hospitality Management
277
Annals of tourism research : ATR ; a social sciences journal
250
Journal of advertising research
249
MPRA Paper
226
International journal of advertising : the review of marketing communications
225
Worldwide Hospitality and Tourism Themes
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SpringerLink / Bücher
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Journal of hospitality and tourism insights
205
Journal of retailing and consumer services
197
International journal of advertising : the quarterly review of marketing communications
189
Tourism and hospitality research : the surrey quarterly review
184
IZA Discussion Papers
180
Journal of advertising : official publication of the American Academy of Advertising
177
European Journal of Marketing
176
Tourism review
171
Discussion paper series / IZA
169
NBER working paper series
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Journal of marketing communications
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Tourism and hospitality research : THR
160
Management science : journal of the Institute for Operations Research and the Management Sciences
156
Working paper
156
The service industries journal
149
Journal of Consumer Marketing
144
Working paper / National Bureau of Economic Research, Inc.
143
CESifo working papers
135
NBER Working Paper
135
International Journal of Culture, Tourism and Hospitality Research
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ECONIS (ZBW)
185
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1
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185
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1
Up-down versus left-right : the effect of writing direction change in East Asia on consumers' perceptions and
advertising
Deng, Xun
;
Han, Bing
;
Wang, Liangyan
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 437-456
Persistent link: https://www.econbiz.de/10012201479
Saved in:
2
Crafting extraordinary stories : decoding luxury brand communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
Saved in:
3
Dynamic luxury
advertising
: using lifestyle versus functional advertisements in different purchase stages
Ma, Jingjing
;
Mo, Zichuan
;
Zhao, Yuanjie
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10014233723
Saved in:
4
The effects of competence and warmth appeals on luxury and sustainable brand
advertising
: the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
5
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
6
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
7
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
8
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
9
A fresh start for stigmatized groups : the effect of cultural identity
mindset
framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
10
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
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