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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Psychology & marketing"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
5
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Belgien
2
Belgium
2
AI-enabled consumer experience
1
Advertising effects
1
Brand
1
Environmental consciousness
1
Experiment
1
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Social marketing
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Verantwortung
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Virtual organization
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Virtual reality
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Virtuelle Organisation
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Virtuelle Realität
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Werbewirkung
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avoidance of similarity
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consumer evaluation
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hedonic
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5
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Woodside, Arch G.
10
Yi, Youjae
9
Eisend, Martin
6
Bagozzi, Richard P.
5
Chan, Eugene Y.
5
Chang, Chingching
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Sung, Yongjun
5
Bigné Alcañiz, J. Enrique
4
Dahlén, Micael
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jooyoung
4
Kim, Jungkeun
4
Muehling, Darrel D.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Pozharliev, Rumen
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Stafford, Marla Royne
4
Tal, Aner
4
Thomas, Veronica L.
4
Yoon, Sukki
4
Addis, Michela
3
Ahn, Sun Joo
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Baek, Tae Hyun
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Bridges, K. Robert
3
Darley, William K.
3
De Angelis, Matteo
3
Felix, Reto
3
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Journal of advertising : official publication of the American Academy of Advertising
Psychology & marketing
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
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ECONIS (ZBW)
5
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1
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5
of
5
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date (oldest first)
1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
3
"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Cleveland, Mark
;
Kalamas, Maria
;
Laroche, Michel
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 293-305
Persistent link: https://www.econbiz.de/10009547324
Saved in:
4
Do you like what you recognize? : the effects of
brand
placement prominence and movie plot connection on
brand
attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
5
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
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