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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The service industries journal 34 (2014) 11/12, pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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Exploring how mindfulness may enhance perceived value of travel experience
Loureiro, Sandra Maria Correia; Stylos, Nikolaos; … - In: The service industries journal 40 (2020) 11/12, pp. 800-824
Persistent link: https://www.econbiz.de/10012260355