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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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When new commercials do not meet expectations
Chang, Chingching - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10010469996