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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
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Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
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Product placement in social games : consumer experiences in China
Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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Are banner advertisements in online games effective?
Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
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Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara; Leshner, Glenn - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325