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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Advertising effects
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Eisend, Martin
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Kemp-Robertson, Paul
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
41
The journal of brand management : an international journal
40
International journal of advertising : the review of marketing communications
32
International Journal of Operations & Production Management
31
Journal of advertising research
31
The journal of product & brand management
31
Journal of marketing communications
27
International Journal of Quality & Reliability Management
26
International journal of advertising : the quarterly review of marketing communications
21
Journal of Business Strategy
20
SpringerLink / Bücher
20
Strategic Direction
20
Online Information Review
19
Journal of promotion management : JPM
18
Renewable Energy
18
Industrial Management & Data Systems
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising
16
Industrial Robot: An International Journal
15
Journal of promotion management : innovations in planning and applied research
13
Journal of Documentation
12
Journal of retailing and consumer services
12
Energy
11
International Journal of Retail & Distribution Management
11
Psychology & marketing
11
The IUP journal of brand management : IJBRM
11
IWMI Research Reports
10
International journal of internet marketing and advertising : IJIMA
10
Journal of historical research in marketing
10
Journal of international consumer marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Property Management
10
European journal of marketing : EJM
9
Journal of Fashion Marketing and Management: An International Journal
9
Open House International
9
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Business Process Management Journal
8
European Journal of Innovation Management
8
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ECONIS (ZBW)
9
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1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
3
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
4
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
5
Wildfire 2008: creativity with a human touch
Bernardin, Thomas
;
Kemp-Robertson, Paul
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
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6
Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik
;
Olsen, Lars Erling
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
Saved in:
7
The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
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8
Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
Saved in:
9
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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