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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Psychometric Properties of the Schlinger Viewer Response Profile (VRP): Evidence from a Large Sample
Strasheim, Arien; Pitt, Leyland; Caruana, Albert - In: Journal of advertising : official publication of the … 36 (2007) 4, pp. 101-114
Persistent link: https://www.econbiz.de/10008124997
Cover Image
Understanding Consumer Conversations Around Ads in a Web 2.0 World
Campbell, Colin; Pitt, Leyland; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10008885211