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Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung; Suh, Jaebeom; Donavan, D. Todd - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
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Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil; Donthu, Naveen - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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Agency practitioner theories of how advertising works
Nyilasy, Gergely; Reid, Leonard N. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.; Lindgreen, Adam; Vink, Michiel W. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
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The pursuit of self-regulatory goals : how counterfactual thinking influences advertising persuasiveness
Nan, Xiaoli - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10003708157
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Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.; Wentzel, Daniel; Tomczak, Torsten - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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Airport advertising effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
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Goal orientation and comparative valience in persuasion
Chang, Chung-Chau; Chou, Yu-Jen - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10003708169