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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Goldsmith, Ronald E.
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Journal of advertising : official publication of the American Academy of Advertising
American Journal of Business
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of Business & Industrial Marketing
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International journal of purchasing and materials management
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ARTICLES - The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
;
Newell, …
- In:
Journal of advertising : official publication of the …
29
(
2000
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10008120070
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