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Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Hassan, Louise; Walsh, Gianfranco; Shiu, Edward; … - In: Journal of advertising : official publication of the … 36 (2007) 2, pp. 15-32
Persistent link: https://www.econbiz.de/10008125576