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Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
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How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
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Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.; Driel, Irene I. van; Potter, Robert F. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
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How researchers respond to replication requests revisited
Abernethy, Avery M.; Keel, Astrid L. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
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Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
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Qualitative research in advertising
Belk, Russell W. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10011686457
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Navigating the complexities of grounded theory research in advertising
Goulding, Christina - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10011686461
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Methodological guidelines for advertising research
Rossiter, John R.; Percy, Larry - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
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A practical guide to experimental advertising research
Vargas, Patrick T.; Duff, Brittany R. L.; Faber, Ronald J. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011686472