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A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Stafford, Marla Royne; Stafford, Thomas F.; Day, Ellen - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10008118829
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ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10008120137
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ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10008120144
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Violence and advertising : effects and consequences
Rifon, Nora J.; Stafford, Marla Royne; Carlson, Les - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
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Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne; Levy, Marian - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
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Special issue: Effective health messages in advertising
Stafford, Marla Royne (contributor) - 2015
Persistent link: https://www.econbiz.de/10011292335
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PERSPECTIVES ON ADVERTISING RESEARCH
Carlson, Les; Grove, Stephen J.; Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 117
Persistent link: https://www.econbiz.de/10008116034
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INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10008116838