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Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
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Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun; Choi, Sejung Marina - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
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The effect of descriptive norms and construal level on consumers' sustainable behaviors
Ryoo, Yuhosua; Hyun, Na Kyong; Sung, Yongjun - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 536-549
Persistent link: https://www.econbiz.de/10011798738
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The Residual Impact of Avoided Television Advertising
de Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10008395100