Narrow search
Showing 1 - 10 of 179
Cover Image
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Cover Image
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Cover Image
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Cover Image
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
Cover Image
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Cover Image
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Cover Image
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun; Lee, Sung mi; Li, Hairong - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Cover Image
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Cover Image
Are you entertained? : the impact of brand integration and brand experience in television-related advergames
Kinard, Brian R.; Hartman, Katherine B. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 196-203
Persistent link: https://www.econbiz.de/10009778525
Cover Image
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina; Mau, Gunnar; Schramm-Klein, Hanna - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 183-195
Persistent link: https://www.econbiz.de/10009778528