Are you entertained? : the impact of brand integration and brand experience in television-related advergames
Brian R. Kinard; Katherine B. Hartman
| Year of publication: |
2013
|
|---|---|
| Authors: | Kinard, Brian R. ; Hartman, Katherine B. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 2/3, p. 196-203
|
| Subject: | Computerspiel | Video game | Werbung | Advertising | Fernsehprogramm | Television programme | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778525