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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan; Kuo, Chien-chih; Wu, Ching-luen; Wu, … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 41-50
Persistent link: https://www.econbiz.de/10009762983
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Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo; Bailenson, Jeremy N. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali; Kumar, Anand; Lax, John R.; Rydzik, Eric J. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
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Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.; Gnoth, Juergen; Strong, Carolyn - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
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Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.; Lindgreen, Adam; Vink, Michiel W. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302