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It's not whether you win or lose : it's how the game is played
Bee, Colleen C.; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
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Creative analogy as a means of articulating incongruent sponsorships
Madrigal, Robert; King, Jesse - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 521-535
Persistent link: https://www.econbiz.de/10011798733
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ARTICLES - The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Madrigal, Robert - In: Journal of advertising : official publication of the … 29 (2000) 4, pp. 13-24
Persistent link: https://www.econbiz.de/10008120059
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It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen; Madrigal, Robert - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10009844411