//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effectiveness of benefit t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
3
Werbung
3
Advertising effects
2
Gesundheit
2
Health
2
Werbewirkung
2
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Gesundheitswesen
1
Gewalt
1
Health care system
1
Konsumentenverhalten
1
Social Marketing
1
Social marketing
1
Theorie
1
Theory
1
Violence
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
Undetermined
16
English
4
Author
All
Stafford, Marla Royne
13
Royne, Marla
7
Carlson, Les
4
Day, Ellen
3
Stafford, Thomas F.
3
Grove, Stephen J.
2
Rifon, Nora
2
Camacho, Alejandro
1
Levy, Marian
1
Pickett, Gregory M.
1
Rifon, Nora J.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of current issues and research in advertising : JCIRA
10
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of advertising
4
Journal of current issues and research in advertising
4
Psychology & marketing
4
The journal of services marketing
4
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
European Journal of Marketing
2
Health marketing quarterly
2
International journal of production economics
2
Journal of Business Research
2
Journal of Business Strategy
2
Journal of Consumer Affairs
2
Journal of Consumer Marketing
2
Journal of education for business
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of the Market Research Society : JMRS
2
The journal of business & industrial marketing
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Engaging consumers through branded entertainment and convergent media
1
FRBSF Economic Letter
1
Green advertising and the reluctant consumer
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Production Economics
1
International journal of consumer studies
1
more ...
less ...
Source
All
OLC EcoSci
16
ECONIS (ZBW)
4
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
Saved in:
2
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
Saved in:
3
Special issue: Effective health messages in advertising
Stafford, Marla Royne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011292335
Saved in:
4
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
5
PERSPECTIVES ON ADVERTISING RESEARCH
Carlson, Les
;
Grove, Stephen J.
;
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
34
(
2005
)
2
,
pp. 117
Persistent link: https://www.econbiz.de/10008116034
Saved in:
6
INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10008116838
Saved in:
7
A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Stafford, Marla Royne
;
Stafford, Thomas F.
;
Day, Ellen
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10008118829
Saved in:
8
ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10008120137
Saved in:
9
ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne
;
Stafford, Thomas F.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10008120144
Saved in:
10
ARTICLES - Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 65-82
Persistent link: https://www.econbiz.de/10008121660
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->