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The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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Advertiser risk taking, campaign originality, and campaign performance
Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10009738747
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Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun; Lee, Sung mi; Li, Hairong - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
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Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.; Li, Hairong - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10011705748
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The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions
Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10008167907
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Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
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CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Rifon, Nora J.; Choi, Sejung Marina; Trimble, Carrie S.; … - In: Journal of advertising : official publication of the … 33 (2004) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10008117527
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Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Edwards, Steven M.; Li, Hairong; Lee, Joo-Hyun - In: Journal of advertising : official publication of the … 31 (2002) 3, pp. 83-96
Persistent link: https://www.econbiz.de/10008118658
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Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
Li, Hairong; Daugherty, Terry; Biocca, Frank - In: Journal of advertising : official publication of the … 31 (2002) 3, pp. 43-58
Persistent link: https://www.econbiz.de/10008118661