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The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna; Kardes, Frank R.; Wright, Scott A. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
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Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages
Hernandez, José Mauro da Costa; Wright, Scott A.; … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10011313248
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Reinvestigating the endorser by product matchup hypothesis in advertising
Wright, Scott A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 26-32
Persistent link: https://www.econbiz.de/10011453854