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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
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European Journal of Marketing
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Journal of advertising
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Journal of consumer behaviour : an international research review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Asia Pacific Journal of Marketing and Logistics
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Branded lives : the production and consumption of meaning at work
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Exploring the rise of fandom in contemporary consumer culture
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of current issues and research in advertising : JCIRA
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The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice (2012)
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Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
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Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
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