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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of internet commerce
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Journal of current issues and research in advertising : JCIRA
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Journal of international consumer marketing
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Services marketing quarterly
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Journal of Consumer Marketing
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Journal of business ethics : JOBE
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Journal of Research in Interactive Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing from information to decision
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Marketing letters : a journal of research in marketing
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African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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2
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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3
Advertising's unintended consequence : economic growth
Kopf, Dennis A.
;
Torres, Ivonne M.
;
Enomoto, Carl E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009491981
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