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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
30
Journal of Business Research
12
Working Paper / Departament d'Empresa, Facultat d'Economia i Empresa
11
Journal of advertising research
9
Applied economics
8
Journal of marketing theory and practice
8
The journal of business & industrial marketing
7
European journal of operational research : EJOR
6
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business & Industrial Marketing
6
Journal of productivity analysis
6
Journal of retailing
6
Omega : the international journal of management science
6
European journal of international management : EJIM
5
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
Socio-economic planning sciences : the international journal of public sector decision-making
5
Working Papers / Departament d'Economia, Universitat Jaume I
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Papeles de economía española
4
Working Papers. Serie EC
4
Working papers / Instituto Valenciano de Investigaciones Económicas
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Applied Economics
3
Business Economics Working Papers
3
Cuadernos de Gestión
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International journal of advertising : the quarterly review of marketing communications
3
Journal of knowledge management
3
Journal of promotion management : JPM
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
Regional studies
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Revista de contabilidad : RC-SAR
3
The journal of services marketing
3
Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
3
Working papers / Business economic series / Department of Business Administration
3
Working papers / Department of Economics, Universidad Carlos III de Madrid
3
Advances in international marketing
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Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena
;
Prior, Diego
;
Rialp Criado, Josep
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
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2
Assessing Advertising Efficiency
Pergelova, Albena
;
Prior, Diego
;
Rialp, Josep
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 39-55
Persistent link: https://www.econbiz.de/10008706533
Saved in:
3
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
4
ARTICLES - A Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 111
Persistent link: https://www.econbiz.de/10008121657
Saved in:
5
Advertising Repetition and Placement Issues in On-Line Environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10008124547
Saved in:
6
Brand Equity, Brand Preference, and Purchase Intent
Cobb-Walgren, Cathy J.
;
Ruble, Cynthia A.
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
24
(
1995
)
3
,
pp. 25-40
Persistent link: https://www.econbiz.de/10008128773
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