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Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena; Prior, Diego; Rialp Criado, Josep - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
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Assessing Advertising Efficiency
Pergelova, Albena; Prior, Diego; Rialp, Josep - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 39-55
Persistent link: https://www.econbiz.de/10008706533
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Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil; Donthu, Naveen - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
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ARTICLES - A Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising
Donthu, Naveen - In: Journal of advertising : official publication of the … 27 (1998) 2, pp. 111
Persistent link: https://www.econbiz.de/10008121657
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Advertising Repetition and Placement Issues in On-Line Environments
Yaveroglu, Idil; Donthu, Naveen - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 31-44
Persistent link: https://www.econbiz.de/10008124547
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Brand Equity, Brand Preference, and Purchase Intent
Cobb-Walgren, Cathy J.; Ruble, Cynthia A.; Donthu, Naveen - In: Journal of advertising : official publication of the … 24 (1995) 3, pp. 25-40
Persistent link: https://www.econbiz.de/10008128773