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I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context
Thota, Sweta Chaturvedi; Biswas, Abhijit - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10003833488
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I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta; Biswas, Abhijit - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10008229551
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ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
Dean, Dwane Hal; Biswas, Abhijit - In: Journal of advertising : official publication of the … 30 (2001) 4, pp. 41-58
Persistent link: https://www.econbiz.de/10008119319
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The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Biswas, Dipayan; Biswas, Abhijit; Das, Neel - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 17-32
Persistent link: https://www.econbiz.de/10008126621