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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
236
Werbewirkung
236
Advertising
114
Werbung
114
USA
52
United States
52
Consumer behaviour
48
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Psychology of advertising
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Fernsehwerbung
22
Television advertising
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Brand image
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Markenimage
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Video game
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Advertising planning
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Internet marketing
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Online-Marketing
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Eisend, Martin
10
Chang, Chingching
9
Burton, Scot
7
Dahlén, Micael
6
Kees, Jeremy
5
Muehling, Darrel D.
5
Pelsmacker, Patrick de
5
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Puntoni, Stefano
4
Rosengren, Sara
4
Sheehan, Kim Bartel
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Yoon, Hye Jin
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Bergkvist, Lars
3
Berry, Christopher
3
Cauberghe, Verolien
3
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Franke, George R.
3
Hudders, Liselot
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Kim, Jooyoung
3
Li, Hairong
3
Reijmersdal, Eva A. van
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Roy, Rajat
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Rozendaal, Esther
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Russell, Cristel Antonia
3
Singh, Surendra N.
3
Stafford, Marla Royne
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Wright, Scott A.
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Yoon, Sukki
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An, Soontae
2
Ashley, Christy
2
Bakir, Aysen
2
Belk, Russell W.
2
Besharat, Ali
2
Carlson, Les
2
Cauberghe, Veroline
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
807
SpringerLink / Bücher
705
European Journal of Marketing
583
Journal of marketing research : JMR
503
Journal of advertising research
403
NBER working paper series
374
Working paper / National Bureau of Economic Research, Inc.
357
Industrial marketing management : the international journal for industrial and high-tech firms
353
Journal of marketing
352
Europäische Hochschulschriften / 5
318
NBER Working Paper
315
Marketing Intelligence & Planning
311
Journal of marketing communications
292
European journal of marketing : EJM
287
Journal of the Academy of Marketing Science
254
International journal of advertising : the quarterly review of marketing communications
236
Journal of marketing management : MM
235
Journal of strategic marketing
232
Management science : journal of the Institute for Operations Research and the Management Sciences
223
Journal of retailing and consumer services
217
International journal of advertising : the review of marketing communications
216
Journal of Food Distribution Research
208
Springer eBook Collection
207
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
202
Psychology & marketing
202
Jahrbuch der Absatz- und Verbrauchsforschung
201
Gabler Edition Wissenschaft
192
Marketing : ZFP ; journal of research and management
182
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
176
Discussion paper series / IZA
172
Springer eBook Collection / Business and Economics
165
Marketing intelligence & planning
163
Marketing letters : a journal of research in marketing
156
Overseas business reports : OBR
155
Journal of promotion management : JPM
146
OECD Environment Statistics
141
Management Science
138
Journal of Consumer Marketing
137
The journal of business & industrial marketing
137
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ECONIS (ZBW)
258
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1
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
Saved in:
2
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
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3
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
4
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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5
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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6
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
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7
The pursuit of self-regulatory goals : how counterfactual thinking influences advertising persuasiveness
Nan, Xiaoli
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10003708157
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8
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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9
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
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10
Goal orientation and comparative valience in persuasion
Chang, Chung-Chau
;
Chou, Yu-Jen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10003708169
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