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Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall; Luna, David - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
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Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
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Missing ingredients in metaphor advertising : the right formula of metaphor type, product type, and need for cognition
Chang, Chun-tuan; Yen, Ching-ting - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10009738743
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To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
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Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; … - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun; La Ferle, Carrie - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
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Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina; Kwak, Hyokjin; Bellan, Monique - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
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The role of accent standardness in message preference and recall
Morales, Andrea C.; Scott, Maura L.; Yorkston, Eric A. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
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Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518
Persistent link: https://www.econbiz.de/10011633873