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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
12
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing communications
6
Organizational Behavior and Human Decision Processes
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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IZA Discussion Papers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Management Science
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CEDEX discussion paper series
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Columbia Business School Research Paper
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IZA Discussion Paper
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of risk and uncertainty : JRU
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ERIM report series research in management
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Faculty & research / Insead : working paper series
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Harvard business review : HBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of economic behavior & organization : JEBO
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Journal of economic theory
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Marketing Science
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Marketing letters : a journal of research in marketing
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The American economic review
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ERIM Report Series Reference
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Eastern economic journal
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European Journal of Marketing
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The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
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2
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
3
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
4
The Impact of Comedic Violence on Viral Advertising Effectiveness
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10008395101
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