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Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton; Spears, Nancy - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
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Generating a Visceral Response
Amos, Clinton; Spears, Nancy - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 25-39
Persistent link: https://www.econbiz.de/10008706534
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On the Use of Time Expressions in Promoting Product Benefits - The Metaphoric and the Literal
Spears, Nancy - In: Journal of advertising : official publication of the … 32 (2003) 2, pp. 33-44
Persistent link: https://www.econbiz.de/10008118197
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ARTICLES - Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis
Spears, Nancy - In: Journal of advertising : official publication of the … 30 (2001) 1, pp. 67-76
Persistent link: https://www.econbiz.de/10008119743
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1900-2000 in Review: The Shifting Role and Face of Animals in Print Advertisements in the Twentieth Century
Spears, Nancy; Germain, Richard - In: Journal of advertising : official publication of the … 36 (2007) 3, pp. 19-34
Persistent link: https://www.econbiz.de/10008125249