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Bassiouni, Dina H.; Hackley, Christopher E. - In: Journal of customer behaviour 13 (2014) 2, pp. 113-133

Persistent link: https://www.econbiz.de/10010415667

Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312

Persistent link: https://www.econbiz.de/10003768714

Löbler, Helge; Raschpichler, Johannes - In: Journal of customer behaviour 8 (2009) 1, pp. 29-50

Persistent link: https://www.econbiz.de/10003819560

Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49

Persistent link: https://www.econbiz.de/10003971416

Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435

Persistent link: https://www.econbiz.de/10003614058

Kennedy, Claire; Gannon, Valerie; Kennedy, Aileen - In: Journal of customer behaviour 13 (2014) 4, pp. 253-270

Persistent link: https://www.econbiz.de/10010519724

Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10

Persistent link: https://www.econbiz.de/10010354606

Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247

Persistent link: https://www.econbiz.de/10010383777

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238

Persistent link: https://www.econbiz.de/10009127057

Ma, Judy; Du, Brian - In: Journal of advertising research 58 (2018) 3, pp. 326-337

Persistent link: https://www.econbiz.de/10011929128