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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine; Shin, Wonsun; Lew, Zijian; Walther, … - In: Journal of marketing communications 24 (2018) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
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Dimensions of effective CSR communication based on public expectations
Kim, Sora; Ferguson, Mary Ann - In: Journal of marketing communications 24 (2018) 6, pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
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Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia; Gambetti, Rossella Chiara - In: Journal of marketing communications 21 (2015) 4, pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
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Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L. - In: Journal of marketing communications 19 (2013) 4, pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
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The value of listening : heeding the call of the snuggle
Wiesenfeld, David; Bush, Kristin; Sikdar, Ronjan - In: Journal of advertising research 50 (2010) 1, pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
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Putting listening to work : the essentials of listening
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
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Guest editorial : Communicating corporate social responsibility
Podnar, Klement - In: Journal of marketing communications 14 (2008) 2, pp. 75-81
Persistent link: https://www.econbiz.de/10003767492