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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of wine economics"
~isPartOf:"Marketing theory"
~subject:"Brand"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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ECONIS (ZBW)
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1
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
2
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
3
"
Marketing
earthquakes" : a process of brand and market evolution by punctuated equilibrium
Hamlin, Robert P.
;
Bishop, David
;
Mather, Damien W.
- In:
Marketing theory
15
(
2015
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011491378
Saved in:
4
Re-inventing wroe?
Wooliscroft, Ben
- In:
Marketing theory
8
(
2008
)
4
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003793769
Saved in:
5
The tactical use of mobile
marketing
: how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
6
The march of mobile
marketing
: new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
7
How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
Saved in:
8
Autonomy as license to operate : establishing the internal and external conditions of informed choice in
marketing
Anker, Thomas Boysen
- In:
Marketing theory
20
(
2020
)
4
,
pp. 527-545
Persistent link: https://www.econbiz.de/10012391006
Saved in:
9
How Intensity of cause-related
marketing
guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10012293505
Saved in:
10
Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew
;
Harvey, John
;
Goulding, James
;
Smith, Gavin
- In:
Marketing theory
21
(
2021
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
Saved in:
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