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"Marketing earthquakes" : a process of brand and market evolution by punctuated equilibrium
Hamlin, Robert P.; Bishop, David; Mather, Damien W. - In: Marketing theory 15 (2015) 3, pp. 299-320
Persistent link: https://www.econbiz.de/10011491378
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The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro - In: Journal of advertising research 49 (2009) 1, pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
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The march of mobile marketing : new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman; Gröne, Florian; Hölbing, Klaus; … - In: Journal of advertising research 49 (2009) 1, pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
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How Intensity of cause-related marketing guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of advertising research 60 (2020) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10012293505