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Orchestrating innovation with user communities in the creative industries
Parmentier, Guy; Mangematin, Vincent - In: Technological forecasting & social change : an … 83 (2014), pp. 40-53
Persistent link: https://www.econbiz.de/10010405638
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Changes in user experience and satisfaction as media technology evolves : the reciprocal relationship between video games and video game-related media
Chang, Jiyoon; Lee, Daeho - In: Technological forecasting & social change : an … 174 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013252573
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Cyber-mavens and online flow experiences : evidence from virtual worlds
Barnes, Stuart J.; Pressey, Andrew D. - In: Technological forecasting & social change : an … 111 (2016), pp. 285-296
Persistent link: https://www.econbiz.de/10011611963
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A user-portraits-based recommendation algorithm for traditional short video industry and security management of user privacy in social networks
Miao, Ruomu; Li, Benqian - In: Technological forecasting & social change : an … 185 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10014234878
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013252653