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~isPartOf:"Journal of advertising research"
~person:"Nayga, Rodolfo M."
~person:"Wansink, Brian"
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The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Wansink, Brian
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
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