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~isPartOf:"Journal of advertising research"
~person:"Stafford, Marla Royne"
~subject:"Bibliometrics"
~subject:"Werbung"
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Stafford, Marla Royne
Ford, John B.
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Journal of advertising research
International journal of advertising : the review of marketing communications
3
Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
3
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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2
Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
Saved in:
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How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
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