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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
~subject:"Social Web"
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Consumer behaviour
Pricing strategy
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Werbung
234
Advertising
209
Advertising effects
97
Werbewirkung
97
Konsumentenverhalten
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USA
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Dahlén, Micael
3
Ford, John B.
3
Campbell, Colin
2
Cohen, Justin
2
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
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Bruwer, Johan
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Campbell, Colin L.
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Journal of advertising research
International journal of advertising : the review of marketing communications
148
Journal of business research : JBR
121
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
78
Journal of promotion management : innovations in planning and applied research
53
Journal of retailing and consumer services
51
Journal of advertising
48
International journal of internet marketing and advertising : IJIMA
46
Journal of advertising : official publication of the American Academy of Advertising
45
Psychology & marketing
44
Journal of promotion management : JPM
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of operational research : EJOR
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Health marketing quarterly
24
Young consumers : insight and ideas for responsible marketers
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
20
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
International journal of industrial organization
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
European journal of marketing
16
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
CESifo working papers
15
Journal of global marketing
15
Technological forecasting & social change : an international journal
15
The journal of product & brand management
14
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ECONIS (ZBW)
72
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
3
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
4
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
5
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
6
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
7
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
8
Information processing of advertising among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali
;
Lampert, Shlomo I.
;
Lehman-Wilzig, Sam
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
Saved in:
9
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
10
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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