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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Theorie"
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Consumer behaviour
Theorie
Advertising
215
Werbung
215
Advertising effects
100
Werbewirkung
100
Konsumentenverhalten
69
Internet marketing
28
Online-Marketing
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Dahlén, Micael
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Journal of advertising research
International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
110
Journal of marketing communications
103
International journal of advertising : the quarterly review of marketing communications
73
Journal of promotion management : innovations in planning and applied research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : JPM
45
Journal of advertising
42
Journal of retailing and consumer services
42
Journal of advertising : official publication of the American Academy of Advertising
41
International journal of internet marketing and advertising : IJIMA
40
International journal of industrial organization
39
Psychology & marketing
38
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Working paper / National Bureau of Economic Research, Inc.
32
Journal of Consumer Marketing
31
NBER Working Paper
31
SpringerLink / Bücher
30
CESifo working papers
28
European journal of operational research : EJOR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Journal of marketing research : JMR
24
Health marketing quarterly
23
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
European Journal of Marketing
19
Journal of international consumer marketing
19
Economics letters
18
Journal of current issues and research in advertising
18
Journal of marketing
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
17
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ECONIS (ZBW)
71
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1
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
2
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
3
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
4
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
5
Advertising
creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
6
Today's
advertising
laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
7
Advertising
impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
8
The total long-term sales effects of
advertising
: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
9
Research on
advertising
in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
10
Information processing of
advertising
among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali
;
Lampert, Shlomo I.
;
Lehman-Wilzig, Sam
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
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