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~isPartOf:"Journal of advertising research"
~subject:"Creativity"
~subject:"Social Web"
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Werbung
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Advertising
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Advertising effects
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Journal of advertising research
International journal of advertising : the review of marketing communications
47
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
24
International journal of internet marketing and advertising : IJIMA
22
Journal of advertising : official publication of the American Academy of Advertising
22
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing communications
13
Psychology & marketing
13
Journal of advertising
12
Journal of retailing and consumer services
11
Journal of current issues and research in advertising
10
Technological forecasting & social change : an international journal
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Young consumers : insight and ideas for responsible marketers
7
International journal of electronic commerce : IJEC
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of market research
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Research
5
Springer eBook Collection
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
CESifo working papers
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of consumer behaviour
4
Journal of current issues and research in advertising : JCIRA
4
Journal of customer behaviour
4
Journal of global marketing
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
The journal of product & brand management
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ECONIS (ZBW)
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1
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
2
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
3
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
4
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
5
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
6
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
7
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
8
What makes win, place, or show? : judging creativity in advertising at award shows
West, Douglas C.
;
Caruana, Albert
;
Leelapanyalert, Kannika
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
Saved in:
9
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
10
Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark
;
Koslow, Scott
;
O'Connor, Huw
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
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