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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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The perceived fit between Instagram influencers and the endorsed brand : how influencer-brand fit affects source credibility and persuasive effectiveness
Breves, Priska Linda; Liebers, Nicole; Abt, Marina; … - In: Journal of advertising research 59 (2019) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10012159856
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How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah; Cole, Sally; Fayer, Amy - In: Journal of advertising research 49 (2009) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
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The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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From the periphery to the core : as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Edelman, David C. - In: Journal of advertising research 47 (2007) 2, pp. 130-134
Persistent link: https://www.econbiz.de/10003611418
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Lessons from online practice : new advertising models
Rappaport, Stephen D. - In: Journal of advertising research 47 (2007) 2, pp. 135-141
Persistent link: https://www.econbiz.de/10003611423
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The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte; Florès, Laurent; Agrebi, Meriem; … - In: Journal of advertising research 48 (2008) 3, pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
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How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria; Mangió, Federico; Di Domenico, … - In: Journal of advertising research 63 (2023) 4, pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.; Voorhees, Clay; Khodakarami, Farnoosh - In: Journal of advertising research 63 (2023) 3, pp. 205-220
Persistent link: https://www.econbiz.de/10014375167