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Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline; Lacey, Russell; Cornwell, T. Bettina - In: Journal of advertising research 55 (2015) 2, pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
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The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee; Mueller, Kristen M.; Gollins, Jan; … - In: Journal of advertising research 59 (2019) 4, pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc; Corsi, Armando Maria; Quester, Pascale G. - In: Journal of advertising research 58 (2018) 3, pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
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How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen; Sanchez, Joaquin; Recio, Teresa - In: Journal of advertising research 58 (2018) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
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How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick; Tran, Hai L.; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo; Freling, Traci H.; Grisaffe, Douglas B. - In: Journal of advertising research 53 (2013) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya; Morino, Tatsuaki; Takeda, Fumiko - In: Journal of advertising research 60 (2020) 4, pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10013186363