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Morhart, Felicitas; Henkel, Sven; Herzog, Walter - In: Journal of advertising research 48 (2008) 2, pp. 247-254

Persistent link: https://www.econbiz.de/10003742676

Wells, William D.; Tigert, Douglas J. - In: Journal of advertising research 11 (1971) 4, pp. 27-35

Persistent link: https://www.econbiz.de/10002982021

Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33

Persistent link: https://www.econbiz.de/10002116245

Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17

Persistent link: https://www.econbiz.de/10002116264

Ehrenberg, A. S. C. - In: Journal of advertising research 7 (1967) 2, pp. 2-7

Persistent link: https://www.econbiz.de/10002116312

Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270

Persistent link: https://www.econbiz.de/10003900734

Wiesenfeld, David; Bush, Kristin; Sikdar, Ronjan - In: Journal of advertising research 50 (2010) 1, pp. 16-20

Persistent link: https://www.econbiz.de/10003971411

Suher, Jacob; Sorensen, Herb - In: Journal of advertising research 50 (2010) 1, pp. 21-29

Persistent link: https://www.econbiz.de/10003971412

Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 1, pp. 30-41

Persistent link: https://www.econbiz.de/10003971414

Rubinson, Joel - In: Journal of advertising research 50 (2010) 2, pp. 114-117

Persistent link: https://www.econbiz.de/10003991749