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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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A two-dimensional concept of brand loyalty
Day, George S. - In: Journal of advertising research 9 (1969) 3, pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
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Evaluating vehicle source effects
Aaker, David A.; Brown, Phillip K. - In: Journal of advertising research 12 (1972) 4, pp. 11-16
Persistent link: https://www.econbiz.de/10001784642
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BOOK REVIEW - Brand Leadership
Kover, Arthur J.; Aaker, David A.; Joachimster, Erich - In: Journal of advertising research 40 (2000) 4, pp. 73-75
Persistent link: https://www.econbiz.de/10006515014
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Attitudes and awareness as predictors of market share
Assael, Henry; Day, George S. - In: Journal of advertising research 8 (1968) 4, pp. 3-10
Persistent link: https://www.econbiz.de/10001867675