Narrow search
Showing 1 - 8 of 8
Cover Image
As media change, how will advertising?
Bogart, Leo - In: Journal of advertising research 13 (1973) 5, pp. 25-29
Persistent link: https://www.econbiz.de/10001932567
Cover Image
Is all this advertising necessary?
Bogart, Leo - In: Journal of advertising research 18 (1978) 5, pp. 17-26
Persistent link: https://www.econbiz.de/10001933202
Cover Image
Where does advertising research go from here?
Bogart, Leo - In: Journal of advertising research 9 (1969) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10001933431
Cover Image
What one little ad can do
Bogart, Leo; Tolley, B. Stuart; Orenstein, Frank - In: Journal of advertising research 10 (1970) 4, pp. 3-13
Persistent link: https://www.econbiz.de/10001933422
Cover Image
TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Book Review - Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do
Tolley, B.Stuart; Bogart, Leo - In: Journal of advertising research 43 (2003) 1, pp. 130-135
Persistent link: https://www.econbiz.de/10006505755
Cover Image
Buying Services and the Media Marketplace - Advertising research is being transformed by the emergence of giant buying services that operate outside of the traditional agency struc...
Bogart, Leo - In: Journal of advertising research 40 (2000) 5, pp. 37-42
Persistent link: https://www.econbiz.de/10006514505
Cover Image
Three Views of Advertising: A Review Essay
Bogart, Leo - In: Journal of advertising research 35 (1995) 4, pp. 63-68
Persistent link: https://www.econbiz.de/10006532642
Cover Image
Who Pays for the Media?
Bogart, Leo - In: Journal of advertising research 34 (1994) 2, pp. 11-18
Persistent link: https://www.econbiz.de/10006536624