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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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The discovery and use of laws of marketing
Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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Purchasing behavior and personal attributes
Frank, Ronald E.; Massy, William F.; Lodahl, Thomas M. - In: Journal of advertising research 9 (1969) 4, pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
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Motivation research revisited
Fennell, Geraldine - In: Journal of advertising research 15 (1975) 3, pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
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Support for a generalized marketing leadership theory
Gross, Edwin J. - In: Journal of advertising research 9 (1969) 3, pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
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Information sources of durable goods
Newman, Joseph W.; Staelin, Richard - In: Journal of advertising research 13 (1973) 2, pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
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Discriminant analysis of relations between consumersʹ attitudes, behavior, and intensions
Perry, Michael - In: Journal of advertising research 9 (1969) 2, pp. 34-39
Persistent link: https://www.econbiz.de/10002633071
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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Information search and store choice
Dash, Joseph F.; Schiffman, Leon G.; Berenson, Conrad - In: Journal of advertising research 16 (1976) 3, pp. 34-40
Persistent link: https://www.econbiz.de/10002054790
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The Negro market
Bauer, Raymond A.; Cunningham, Scott M. - In: Journal of advertising research 10 (1970) 2, pp. 3-13
Persistent link: https://www.econbiz.de/10001879809