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Marktforschung
69
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25
Verbraucher
25
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24
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18
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16
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Journal of advertising research
SpringerLink / Bücher
486
Journal of marketing research : JMR
473
Journal of marketing
295
Journal of business research : JBR
286
Jahrbuch der Absatz- und Verbrauchsforschung
217
Europäische Hochschulschriften / 5
214
Overseas business reports : OBR
155
Journal of the Academy of Marketing Science
147
Springer eBook Collection
144
Industrial marketing management : the international journal for industrial and high-tech firms
126
Springer eBook Collection / Business and Economics
120
European journal of marketing : EJM
114
Journal of marketing management : MM
110
Marketing : ZFP ; journal of research and management
109
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
109
Gabler Edition Wissenschaft
106
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of retailing
103
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Lehrbuch
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
Journal of business economics : JBE
87
Esomar congress
84
Business horizons
81
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Qualitative market research : an international journal
81
Marketing theory
79
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Journal of marketing education : JME
76
Harvard business review : HBR
73
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
70
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Arbeitspapier / Institut für Marketing, Universität Mannheim
59
Die Betriebswirtschaft : DBW
59
The journal of business : B
59
Research
58
European marketing research review
57
Marketing letters : a journal of research in marketing
57
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ECONIS (ZBW)
109
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1
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
2
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
3
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
4
Motivation research revisited
Fennell, Geraldine
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
Saved in:
5
Support for a generalized marketing leadership theory
Gross, Edwin J.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
Saved in:
6
Information sources of durable goods
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of advertising research
13
(
1973
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
Saved in:
7
Discriminant analysis of relations between consumersʹ attitudes, behavior, and intensions
Perry, Michael
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10002633071
Saved in:
8
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
9
Information search and store choice
Dash, Joseph F.
;
Schiffman, Leon G.
;
Berenson, Conrad
- In:
Journal of advertising research
16
(
1976
)
3
,
pp. 34-40
Persistent link: https://www.econbiz.de/10002054790
Saved in:
10
The Negro market
Bauer, Raymond A.
;
Cunningham, Scott M.
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001879809
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