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Catalog advertising allocation
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Werbungsbetrieb
61
Vereinigte Staaten
37
Marktforschung
4
Rundfunkwerbung
4
Großbritannien
3
Markenartikel
3
Programming
2
Werbungsmittel
2
Absatzpolitik
1
Bekleidungsindustrie
1
Bildungssoziologie
1
Einzelhandelsbetrieb
1
Europa
1
Grundbesitzwechsel
1
Mineralölunternehmung
1
New York <Stadt>
1
Rundfunk
1
Verbraucher
1
Warenhäuser
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Werbungsforschung
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Grass, Robert C.
3
Benson, Purnell H.
2
Haines jr., George H.
2
Silk, Alvin J.
2
Simon, Julian Lincoln
2
Tolley, B. Stuart
2
Waddle, Gerald L.
2
Wallace, Wallace H.
2
Woodside, Arch G.
2
Aaker, David A.
1
Arndt, Johan
1
Assael, Henry
1
Augustine, Andre J. San
1
Backman, Jules
1
Barnett, Norman L.
1
Bartges, David W.
1
Bird, Michael
1
Bither, Stewart W.
1
Bogart, Leo
1
Brown, Phillip K.
1
Brown, Robert George
1
Buell, Victor P.
1
Burgi, Walter
1
Caffyn, John Martin
1
Clancy, Kevin J.
1
Crain, George H.
1
Dalrymple, Douglas J.
1
Davenport, John Scott
1
Derr, Ed
1
Dhalla, Nariman K.
1
Dickson, John P.
1
Draper, Jean E.
1
Dunn, S. Watson
1
Ehrenberg, A. S. C.
1
Eskin, Gerald J.
1
Fenwick, Ian
1
Foley, William F.
1
Frankel, Lester R.
1
Gatty, Ronald
1
Goett, John J.
1
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Journal of advertising research
Management science : journal of the Institute for Operations Research and the Management Sciences
309
Working paper / National Bureau of Economic Research, Inc.
235
NBER working paper series
214
The journal of finance : the journal of the American Finance Association
173
Operations research
169
NBER Working Paper
160
SpringerLink / Bücher
132
Journal of financial and quantitative analysis : JFQA
103
The American economic review
103
Discussion paper / Centre for Economic Policy Research
85
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
85
Management science : journal of the Institute of Management Sciences ; application and theory
80
The review of economics and statistics
72
The journal of business : B
69
Journal of business economics : JBE
66
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
63
Wiley finance series
63
Journal of financial economics
60
The quarterly journal of economics
56
Europäische Hochschulschriften / 5
54
Journal of banking & finance
54
Finance research letters
53
The accounting review : a publication of the American Accounting Association
52
Matekon : translations of Russian & East European mathematical economics
49
American journal of agricultural economics
48
The journal of structured finance
47
Die Bank
46
Financial analysts' journal : FAJ
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Gospodarka planowa : miesie̜cznik poświe̜cony problemom planowania i rozwoju gospodarki narodowej
44
International journal of business information systems : IJBIS
44
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
42
Journal of political economy
42
European journal of operational research : EJOR
40
Journal of marketing research : JMR
39
Financial services review : the journal of individual financial management
38
International journal of project management : the journal of The International Project Management Association
38
International review of financial analysis
37
Zeitschrift für Operations-Research : ZOR ; mathematical methods of operations research
37
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ECONIS (ZBW)
63
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1
Bivariate normal distribution to calculate media exposure
Benson, Purnell H.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 41-47
Persistent link: https://www.econbiz.de/10001900296
Saved in:
2
Individual exposure to advertising and changes in brands bought
Benson, Purnell H.
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001900309
Saved in:
3
Fitting models to aggregate data
Kuehn, Alfred A.
;
Rohloff, Albert C.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10002062711
Saved in:
4
Estimating price and markup elasticities for advertised clothing products
Dalrymple, Douglas J.
- In:
Journal of advertising research
8
(
1968
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10002044862
Saved in:
5
Coordinating images between media
Dickson, John P.
- In:
Journal of advertising research
12
(
1972
)
1
,
pp. 25-28
Persistent link: https://www.econbiz.de/10002056744
Saved in:
6
Measuring readership of newspaper advertisment
Davenport, John Scott
;
Parker, Edwin Brewington
;
Smith, …
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 2-9
Persistent link: https://www.econbiz.de/10002059436
Saved in:
7
How to set advertising budgets
Dhalla, Nariman K.
- In:
Journal of advertising research
17
(
1977
)
5
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002060122
Saved in:
8
Timing of real estate advertizing
Draper, Jean E.
;
Hansen, Richard W.
;
Scott, Richard A.
- In:
Journal of advertising research
10
(
1970
)
6
,
pp. 21-24
Persistent link: https://www.econbiz.de/10002090270
Saved in:
9
Non-awareness and non-usage
Bird, Michael
;
Ehrenberg, A. S. C.
- In:
Journal of advertising research
6
(
1966
)
4
,
pp. 4-8
Persistent link: https://www.econbiz.de/10001911505
Saved in:
10
Commercial effectiveness measures
Clancy, Kevin J.
;
Ostlund, Lyman E.
- In:
Journal of advertising research
16
(
1976
)
1
,
pp. 29-34
Persistent link: https://www.econbiz.de/10002002097
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