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Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K. - In: Journal of advertising research 54 (2014) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard - In: Journal of advertising research 56 (2016) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas; Henkel, Sven; Herzog, Walter - In: Journal of advertising research 48 (2008) 2, pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
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A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
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The value of listening : heeding the call of the snuggle
Wiesenfeld, David; Bush, Kristin; Sikdar, Ronjan - In: Journal of advertising research 50 (2010) 1, pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
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The power of Atlas : why in-store shopping behavior matters
Suher, Jacob; Sorensen, Herb - In: Journal of advertising research 50 (2010) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
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Putting listening to work : the essentials of listening
Rappaport, Stephen D. - In: Journal of advertising research 50 (2010) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
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What behavioral economics can teach marketing research
Rubinson, Joel - In: Journal of advertising research 50 (2010) 2, pp. 114-117
Persistent link: https://www.econbiz.de/10003991749
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The internet revolution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611390
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The future of online market research
Lipner, William E. - In: Journal of advertising research 47 (2007) 2, pp. 142-146
Persistent link: https://www.econbiz.de/10003611428