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Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven; Lange, Victor; Cook, William A.; … - In: Journal of advertising research 55 (2015) 3, pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
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Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon; Shin, Dong-Hee - In: Journal of advertising research 57 (2017) 3, pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
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A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
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Hispanic ethnicity and media behavior
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of advertising research 48 (2008) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
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Television attitudes and TV types of African-Americans, Latinos, and Caucasians
Albert, Terric C.; Jacobs, Randy D. - In: Journal of advertising research 48 (2008) 2, pp. 235-246
Persistent link: https://www.econbiz.de/10003742672
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei - In: Journal of advertising research 47 (2007) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
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Is mobile a reliable platform for survey taking? : defining quality in online surveys from mobile respondendts
Cook, William A. - In: Journal of advertising research 54 (2014) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10010383791
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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo - In: Journal of advertising research 54 (2014) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
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The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.; Bates, Kenneth; Somasundaram, T. - In: Journal of advertising research 54 (2014) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10010481188